MOA partners with MI Healthier Tomorrow
As you may know, some 800,000 children and 5 million adults in Michigan have a weight problem. To help fight the rising obesity epidemic in our state, the Michigan Department of Community Health (MDCH) has launched a new initiative and ad campaign called MI Healthier Tomorrow aimed at encouraging people to make the changes to impact their future today by asking Michigan residents to pledge to lose 10 percent of their body weight. The Michigan Osteopathic Association (MOA) has become a partner with MDCH and MI Healthier Tomorrow.
In 2011, MDCH held an obesity summit attended by nearly 500 participants from around the state, including representatives from the MOA, to identify key priority strategies. One of the recommendations from the summit, which then became a strategy in the Michigan Health and Wellness 4 x 4 Plan, was the development of one consistent statewide public awareness campaign to promote a social movement to reduce obesity and encourage every Michigander to adopt health as a personal core value.
MI Healthier Tomorrow is that statewide message and initiative. Out of all of the messages explored, the hard-hitting theme that focused on the very serious, very real consequences of obesity was the message that consistently produced a reaction.
MI Healthier Tomorrow encourages Michiganders to pledge to lose 10 percent of their body weight because losing just 10 percent can have significant improvements to both physical and mental health. After taking the online pledge, residents can receive a free Getting Started Kit in the mail along with the option to sign up for healthy texts and/or emails with motivational messages, reminders, tips, or recipes to help keep them focused on reaching their goal of losing weight and becoming healthier.
The MOA asks that you join us in this campaign. Michiganders can take the pledge on the website or Facebook page. For more information on the Michigan Health and Wellness 4 x 4 Plan, visit www.michigan.gov/healthymichigan.